Soft Is Strong campaign — a different kind of strengthSoft Is Strong campaign — a different kind of strength

NEW COLLECTION · 31 OCTOBER

Soft Is Strong

Everyday streetwear. Rooted in community.

Sign up for early access to the collection and 20% off.

Get early access + 20% off

Care 2 × LGBT Foundation

Meet the Proud in the City Boxy Hoodie and Oversized Long Sleeve Tee, designed by Scarlett Novoa at LGBT Foundation. Artwork inspired by the charity’s archive, brought into the streets as part of Soft Is Strong.

50% of net profits from these two collaboration pieces will be donated directly to LGBT Foundation.

Early access opens 24 October. Public launch: 31 October.

Preview Soft Is Strong Discover the story behind the design

The Care 2 Collection

Statement tees, everyday hoodies and pieces that say something. Find your favourite and wear what you believe in.

THE CARE MORE TEE — SIGNAL EDITION

THE CARE MORE TEE — SIGNAL EDITION

THE CARE MORE TEE — SIGNAL EDITION

£22.00
Sale price  £22.00 Regular price 
THE CARE MORE TEE — SUBSTANCE EDITION

THE CARE MORE TEE — SUBSTANCE EDITION

THE CARE MORE TEE — SUBSTANCE EDITION

£22.00
Sale price  £22.00 Regular price 
THE CARE MORE HOODIE — SIGNAL EDITION

THE CARE MORE HOODIE — SIGNAL EDITION

THE CARE MORE HOODIE — SIGNAL EDITION

£36.00
Sale price  £36.00 Regular price 
THE CARE MORE HOODIE — SUBSTANCE EDITION

THE CARE MORE HOODIE — SUBSTANCE EDITION

THE CARE MORE HOODIE — SUBSTANCE EDITION

£36.00
Sale price  £36.00 Regular price 

Confident essentials redefined

Built on Belonging

We started Care 2 because we wanted to create something people could feel part of. Clothing, honest conversations and a community where LGBTQ+ people and allies feel welcome.

We donate 10% of net profits to LGBTQIA+ charities, helping support the people and organisations showing up for our community.

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YOU BELONG HERE

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